By: Daily Record Staff August 8, 2017
Annapolis-based architecture firm CR Goodman Associates has rebranded as CRGA Design and is now a federally certified Women-owned Small Business, an MBE/DBE/SBE certified by the state of Maryland Department of Transportation and a certified Small, Women-owned and Minority-owned Business certified by the state of Virginia.
In line with the change, Charles Goodman, AIA, EDAC, the founder of CR Goodman Associates, will continue as a principal in the firm. He will serve as the firm’s in-house medical planner, oversee client relations for major projects, be involved in marketing efforts and lead the effort to establish a new training program for younger staff members.
“Since 1982, our team has focused on health care architecture. We have always strived to develop efficient designs to meet the functional, environmental, ergonomic and aesthetic needs of our clients, their patients, families and medical staff,” Goodman said. “As we look ahead, the new brand will help elevate the next generation of leadership, while continuing the same philosophy and expertise that the firm has come to be known for.”
Sandy Goodman, IIDA, CHID, LEED AP, EDAC, will continue to serve as president and managing principal for the firm. She leads many of the firm’s health care and senior living projects, as well as business management, business development, and client and vendor relations.
Rolf Haarstad, AIA, LEED AP, ACHE recently joined the firm as senior vice president. He will help CRGA Design continue to build on its health care portfolio by expanding into other markets through client development, design and branding. Haarstad brings more than 30 years of experience to CRGA Design, having created HGA Architects and Engineers’ Washington-based healthcare studio. He also serves as the Chairman of the Board for the Western Maryland Health System.
As a part of the rebrand, the firm has launched a new logo and a new website, which showcases the breadth of the firms’ health care and senior living portfolios, highlights its expertise in Lean design and its integration of technology into the design process through virtual reality software and 3-D printing.