Celebrating CR Goodman Associates (CRGA Design) 35th Anniversary
A MESSAGE FROM OUR FOUNDING PRINCIPAL

"Thirty-five years ago this coming September, Howard Wheeler and I co-founded our firm. There were three of us at that time. The firm has now grown to a staff of twenty-seven and is considered one of the region’s finest healthcare design firms. I will not begin to take all the credit for our success, but I will take credit for surrounding myself with a very dedicated and talented group of individuals who have a passion for healthcare design. As we have grown, we have added a new generation of highly talented individuals.
Recognizing my commitment to our staff and equally important to our clients, I know it is time to begin the process of placing the firm in the hands of the next generation. It is the sign of a successful firm that can make this transition and continue to provide the same high standards and quality services to our clients.
As most of you know, Sandy Goodman has been by my side for most of our last thirty years, and without her, I would not have achieved my personal success. Sandy has been the Managing Principal of the firm since 2005. She is now the President of the firm and majority stock holder. Earlier this year, we were extremely fortunate to have Rolf Haarstad join our firm. Rolf has been a healthcare architect for the past twenty-five years, working on projects at both a regional and national level. Rolf will serve in the capacity of Senior Vice President and team with Sandy to manage the firm. Rolf will also bring more of a national perspective to our firm based on his experience at his previous firm. Other members of our staff (too many to name) will also be given opportunities to become stockholders.
As part of the transition to the firm’s second generation, we have decided that a rebranding is appropriate. The current name, CR Goodman Associates, will be phased out and replaced with a shortened name, CRGA Design, which still reflects our heritage but more importantly reflects the fact that this firm is so much more than just me. I am very excited about our new branding.
Finally, what about my plans? I am fortunate enough to still love what I do, as I certainly have not lost my passion for healthcare design. I am therefore not retiring. Relieved of management, I can now focus on what I really want to do – healthcare planning, project management, client relations, and most importantly, leading the effort to pass along the knowledge I have gained during the past thirty-five years to the younger staff. I will not be looking backwards, but rather continuing to keep pace with the ever-changing healthcare environment.
Most importantly, I want to thank all of our loyal clients for the opportunities they have given us over the past years and the long-term friendships I have developed with these clients. We hope you enjoy our new website."